Greenwashing the Occupation
SodaStream claims to be an environmentally friendly company and that its product helps consumers reduce their CO2 footprint every time they make soda or sparkling water at home instead of buying it from the store.
The reality though is that by having its main factory in an illegal settlement in the West Bank, SodaStream is complicit in the environmental destruction Israel's military occupation has brought to Palestine. This includes the uprooting of hundreds of thousands of olive trees, the depletion of water sources, and the pollution of Palestinian land.
In addition the illegal settlement home to SodaStream, which it supports directly via municipal taxes, “manages” the infamous Abu Dis landfill, where more than 1,100 tons of waste from Jerusalem and Israeli settlements are dumped every day. The Israeli Ministry of Environment Protection has stated that the landfill is “the most polluting waste disposal site in the country.” A Palestinian university research team has documented soil and water contamination as well as toxic gases in the air.
SodaStream's support for environmental causes is an example of greenwashing as it attempts to clean up its image as a company complicit in Israel's violations of Palestinian rights through PR campaigns.
Learn more below about the environmental impact of Israel's occupation of Palestinian lands.